i'm vapin' it
During Lockdown 3, all the restaurants closed, meaning many people on city outskirts couldn't get a taste of their favourite burger, the Big Mac.
Or could they?
But with no money to actually do it how could we make the idea famous?
The answer was a bit of mischief.
Creating a character, Dave, crafting an elaborate narrative around him, and sharing that story with journalists.
Dave's Big Mac Vape got a national feature on Page 3 of the Sun.
(Ta very much, Rupert)
The story was shared globally
from Spain to Australia.
How To Become Dave: A Quick Guide
Don't wear cool glasses.
You can't see
but look less like
an advertising wanker.
Slight Neckbeard.
Very Sexy
Lockdown hair.
Lookin' good!
Black T-Shirt.
Think it's Uniqlo.
Could also be H&M.
Not sure, sorry.