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Be Dead Romantic
There are always around 300 people waiting for a heart transplant.
Thing is, doing anything together makes it romantic.
Even if it's giving away the heart you don't need (because you're dead).
So we made the first ever Valentine's card for you and your partner to give your hearts not to each other, but to others. A romantic (and legally binding) pledge.
On the days before, we 'reverse shoplifted' them into stores
And handed them out to forgetful commuters.
Created a website for more info and to download a free copy.
and got some great coverage.
BEHIND THE SCENES
We shot the card ourselves using real pig's hearts on a chilly February day.
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