The Language
of Love

No More is a relatively fresh charity that seeks to end domestic violence. They needed to demonstrate that they understood the issue better than anyone else.

Oh, and there's no budget. 

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No problem. One disturbing truth is that coercive language can hide in plain sight. So we developed these sort of creepy and slightly sinister cards. Launched on Valentine’s Day, it was

Ad of the Day with millions of views across the internet. 

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Agency: MullenLowe

CD: Loren & Bron

Creatives: Me, Ed, Luke