NO MORE

No More is a relatively fresh charity that seeks to end domestic violence. They didn't have much presence in the UK, so we needed to demonstrate that they understood the issue with more nuance than anyone else. So we developed the idea of the Language of Love, subverting romantic cards to show how coercive language can hide in plain sight. Launched on Valentines Day, and produced with no real budget, it was Ad of the Day and got pretty buzzy in press and on social. 

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Agency: MullenLowe

CD: Loren & Bron