Making the Missing Unmissable

 

​If you see someone in real life or 3D you're more likely to remember them. 

So on International Missing Children’s Day, we reinvented the missing person poster with the magic of the 21st century. 

 

The first ever missing-person portrait with AI tech. Enhanced with behavioural science techniques to show the missing person in the most memorable way. Winning idea for OceanOutdoor with an astonishing PR impact. 

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Agency: Engine

CD: Steve Hawthorne

Creatives: Me & Ed Tuddenham