Feel At Ease
Going to the dentist makes pretty much everyone feel a bit uneasy. The reason to choose Bupa Dental is that it’s the place where the dentist will do near anything to help you feel at ease.
So we created a very soft and fluffy blue dental chair, to represent the premium care you get when you choose Bupa Dental.
Agency: MullenLowe
CD: Loren & Bron
Creatives: Me and Ed
We created three assets with the chair for print, TVC and socials.
I love the simplicity of the film.
Here’s some BTS from the talent.
The chair also goes centre stage at trade events.
Such as this Feel at Ease Lounge at the dentistry show.
The fluffy chair is also taken out into the world, allowing dentists to create content and offer support around dental anxieties.
Here’s some bits from a trip to Manchester.