i'm vapin' it
During Lockdown 3, all the restaurants closed, meaning many people on city outskirts couldn't get a taste of their favourite burger, the Big Mac.
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Or could they?
With vape flavours like popcorn and cheesecake already out there,
surely Big Mac Burger was the next obvious choice.
But with no money to actually make it, how could we make the idea famous?
The answer was a bit of mischief.
Creating a character, Dave, and crafting an elaborate narrative around him.
The story was shared globally from Spain to Australia.
How I became Dave
Taking full advantage of
lockdown hair growth.
Lookin' good!
Neckbeard I insist
I normally shave.
Not wearing my glasses.
So I can't see but look less hipster prick.
Perfect.
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Plain old work t-shirt
from my time pulling pints.