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Stop Being Tossers

Coca Cola is the most littered item on UK beaches. 

 

So we wanted the brand to push harder for a bottle deposit scheme. 

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We hijacked Coca Cola products with new labelling that drew attention to its damaging impact.

 

Running a guerrilla campaign in convenience stores and supermarkets along the English coastline during peak summer 2021.

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The story went out online

The website manifesto

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Covered in print and digital media, where the environment secretary's office made a promise to sort out the deposit scheme.

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